Copy is everything.

Supervising copywriter is a job I never imagined myself in. Mostly because I had no idea it existed. And yet, somehow, it ended up being kind of perfect.

Getting in the headspace of various audiences, working on multiple brands and disease states, and having to do it all in two days because the timeline on this one (and that one) is “really tight”.

Now, I’ve been given the chance to step back and help other copywriters find their groove. Whether they’re just starting out or have been at it for a while, there’s something special about seeing them learn how to hone their own skills in a collaborative environment. It’s quickly become my favorite part of the job, and I’m lucky to be able to see amazing creatives grow from the very beginning of their careers and discover the love of creative we all share.